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Customer communications

Customer communictions

How an optimized outbound customer communication process drives customer and business growth

Customer communications have evolved from a once-a-day delivery to a constant stream of physical and digital messages. In order for businesses to cut through the noise and provide a worthwhile and engaging experience, customer communications need to be as relevant, error-free, and timely as possible.  How a business chooses to execute its outbound communication process […]

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The secret to improving your customer retention rate

Due to Covid-19, many organizations have slashed their marketing budgets. Typically the majority of marketing dollars are focused on customer acquisition, but with a limited budget to spend what’s the most effective way to deploy marketing dollars? By focusing on customer retention, not acquisition. Why customer retention should be the priority Most brands spend a

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